Think Flat?

Think Flat - This is what Infy calls it blog. For some reason the PR guys at Infosys believe that the word “ThinkFlat” will direct a human beings mind to Thomas Friedman’s bestseller “The World is Flat”(and I believe that was what was intended). Seriously, what’s up with the marketing department? Don’t they get the negative connotation of “Think - FLAT”? Seriously do you think people are going to be reading why Infosys used the term ThinkFlat. Just ask yourself what you think of when you hear the word ‘flat’. How about - deflated, bland, deficient, lacking, lowered, shallow ……For god's sake, Infy is from the pub city of India, haven't they heard of a flat beer? And they think they have gotten their web2.0 game up and running with a corporate blog. It's sad to see how great Indian company can screw up in an area as basic as marketing communication.

I guess this explains why comparing an Indian technology firm with its American counterpart on the marketing front can never be Apple to Apple. You know what I mean ;)